According the latest report from Rabobank, demand for poultry is strong, with most countries open after adopting ‘living with Covid’ strategies. This is pushing up poultry demand, while global pressure on spending power and high food prices are also leading consumers toward the lowest-priced meat protein: poultry.

The biggest challenge for the industry is on the operational side. Feed and energy prices are higher than they have been in many years and are expected to stay high into 2023. In addition to lingering Covid-19 impacts, the industry currently faces one of the highest-pressure avian influenza (AI) seasons in history. The Ukraine crisis directly affects global feed commodity, energy, and fertiliser prices, further challenging industry operations in the second half of 2022.

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