Driven by changing consumer preferences, economic factors, and regional dynamics, chicken meat and eggs are at the forefront of this growth. In this comprehensive analysis, we explore the key drivers behind the industry’s upward trajectory.
Feed efficiency and cost reduction
Advancements in poultry nutrition and management practices have led to improved feed efficiency. Lower input costs—particularly for feed, vaccines, and medications—have made chicken production more economically viable. As a result, consumers benefit from affordable chicken prices, encouraging higher consumption.
The role of technology
Precision agriculture, genetic selection, and data-driven decision-making have revolutionized poultry farming. Farmers can optimize feed conversion ratios, reduce waste, and enhance productivity. These technological innovations contribute to the industry’s growth.
Chicken as the preferred protein
In an increasingly health-conscious world, chicken remains a popular choice. It is lean, versatile, and adaptable to various cuisines. As inflation eases and wages improve, consumers continue to prioritize affordability, making chicken an attractive option.
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Growth in global poultry consumption is poised to return to historic levels after several years of slow progress.
Demand should grow by 2.5% to 3% worldwide this year, driven by accelerating consumption growth in many markets, according to the latest global Poultry Quarterly report from the research unit at Rabobank.
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“Global poultry markets are performing well due to lower production costs and solid demand recovery in most markets,” said Nan-Dirk Mulder, senior analyst at RaboResearch.
However, the key issues confronting the trade remained a concern and were largely unchanged.
These included the need to maintain the market balance during expansion, the persistence of avian influenza, growing geopolitical tensions, and the cost of sustainability initiatives in numerous countries, along with the possible impact of El Nino on feed costs.
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A poultry feed mill is planned for Addis Ababa, the capital of Ethiopia.
This will support the business of a fast-food chain based in the United Arab Emirates, reports The National News.
According to this source, Americana is the biggest operator of quick-service restaurants in the Middle East and North Africa (MENA) region. By mid-2023, the company was operating almost 2,300 stores across the region. Many of the company’s 250 new outlets planned for completion by the end of this year are in Saudi Arabia.
At a recent event in Abu Dhabi, company chairman Mohamed Alabbar said that the investment in Ethiopia will support Americana’s business by boosting the poultry feed supply.
As corn and soybeans cannot be grown in the Middle East, he said that the region is unable to produce sufficient animal feed.
Alabbar did not give further details about the planned investment in Addis Ababa.
Founded in the 1960s, Americana was among the first fast-food chains in Kuwait. Since then, it has expanded to become the leading operator of out-of-home dining in 12 countries. Across MENA and Kazakhstan, it operates a number of chains, including KFC and Pizza Hut.
In 2022, it raised US$1.8 billion from an initial public offering as it launched simultaneously on the stock exchanges of Saudi Arabia and Abu Dhabi, reported the same source.
The group also operates hotel chains across the region. Last year, it launched a large project to develop a marina and luxury accommodation at the Albanian port of Durres.
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